EXPERIENCE
Currently, I am a Senior Product Designer working freelance and consulting. I architect scalable, accessibility-first design systems, establishing Figma variables and design tokens that align design with development, improve consistency, and streamline handoff. My work also includes shaping early-stage product strategy and concept creation, simplifying complex user flows while leveraging AI-powered workflows to accelerate prototyping and iteration, reducing time-to-market and elevating visual quality across all deliverables. Additionally, I lead pro bono projects, including the end-to-end design of a high-impact public memorial platform, delivering a respectful and intuitive experience for large-scale community engagement.
Product Designer
Complori
2022 — 2024
Redesigned the EdTech platform: Introduced key features to boost engagement, resulting in a 25% increase in active users and a 12% rise in participation rates.
Optimized checkout flow: Streamlined trial booking modules, reducing abandonment by 10% and increasing conversion rates by 24%.
Improved onboarding process: Integrated an AI-powered Learning Assistant, driving a 36% increase in conversions from trial sessions to paid subscriptions.
Maintained and evolved the design system: introduced auto-layout components, integrated variables and design tokens, and refined guidelines for a consistent and scalable product design experience.
Product Designer
Laemon
2021 — 2022
Designed native mobile app interfaces: Took concepts from initial sketches to a fully functional product, ensuring a user-friendly, visually engaging, and intuitive experience.
Established scalable design systems: Developed a cohesive UI library and prioritized accessibility, creating inclusive experiences for a diverse user base.
Conducted user research and usability testing: Gathered insights to guide design decisions, ensuring the product addressed real-world user needs and expectations.
Launched the mobile app and tested IoT prototypes: Successfully released the app on the Apple Store and Google Play, and trialed the first-generation IoT device in five women’s shelters, strengthening support networks for those escaping domestic violence.
Lead Graphic Designer / Web designer
Contractor,
2015 — 2021
Provided consulting and design services across the EdTech, Editorial, Health, Aesthetic Medicine, Travel, and Hospitality sectors. Collaborated with various companies, delivering high-quality visual solutions.
Global Promotion Initiative: Served as Art Director for a travel guide series commissioned by Ukraine’s Ministry of Information Policy, supporting international promotion through embassies and government institutions in partnership with the Made in Ukraine Agency.
Art Director
Harper‘s Bazaar, Sanoma Magazines
2008 — 2014
Led high-profile creative collaborations: Art-directed exclusive photoshoots for luxury fashion and beauty brands featuring renowned models, celebrities, and artists.
Designed and executed over 40 magazine covers, including a Monica Bellucci edition recognized by Harper’s Bazaar’s Head Office as one of the brand’s top international creative achievements.
Managed and mentored a creative team: Supervised 4 designers, plus freelance photographers, retouch artists, and illustrators, providing direction, feedback, and professional development.
Optimized workflows: Streamlined processes to achieve a 95% on-time delivery rate and meet strict production deadlines.
Ensured premium production quality: Worked closely with prepress and production teams to maintain the highest print and digital standards.
© Oleksandra Zuieva, 2024-2025