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ALEXANDRA
ALEXANDRA
ALEX
ZUIEVA
ZUIEVA
SCROLL
Hey, I'm Alex — a Product Designer dedicated to crafting intuitive and impactful user experiences that drive measurable business outcomes.
Mobile App
IoT
Werable
Product Design
UI/UX
Personal Safety Wearable + Guardian App
Personal Safety Wearable + Guardian App
Personal Safety Solution
A smart safety bracelet & companion app for woman, designed for discreetly calling for help, with a 120 dB alarm when attracting attention is safer.
A smart safety service for woman, designed for discreetly calling for help, with a 120 dB alarm when attracting attention is safer.
A smart bracelet & companion app designed to help women stay safe.
Partnered with
Partnered with
Web App
EdTech
UX/UI
Learning Platform
for Kids
Learning Platform
Learning Platform
Redesigning an EdTech platform to increase engagement, retention and trial-to-paid conversion.
Redesigning an EdTech platform to increase retention, engagement & trial-to-paid conversion
Redesigning an EdTech platform to increase engagement, retention and trial conversion.
Design System
UX/UI
Design System
Design System
Design System
Building a scalable foundation for consistent and efficient product development.
Mobile App
Travel
UX/UI
Travel Booking Platform
Travel Booking Platform
Designing a personalized search experience to simplify travel discovery and booking.
These are just a few highlights, but I'm proud of all my projects. Explore more on my Behance profile.
Behance
FEATURED PROJECTS
MY DESIGN PHILOSOPHY
Design with evidence
Design with evidence
I use insights from users, data, and business goals to guide thoughtful, evidence-based design decisions.
I use insights from users, data, and business goals to guide thoughtful, evidence-based design decisions.
Egoless design
Egoless design
Design is about doing what’s best for the user and the business, not being right. I stay open to feedback and let data and collaboration shape the final design.
Design is about doing what’s best for the user and the business, not being right. I stay open to feedback and let data and collaboration shape the final design.
Simplicity is key
Simplicity is key
I believe the best design is the simplest, creating clear and intuitive experiences that speak for themselves.
I believe the best design is the simplest, creating clear and intuitive experiences that speak for themselves.
Design is a journey, not a destination
Design is a journey, not a destination
Design is never done — it’s tested, iterated, and improved continuously. Progress over perfection keeps us aligned with real user needs.
Design is never done — it’s tested, iterated, and improved continuously. Progress over perfection keeps us aligned with real user needs.
USER EXPERIENCE
PROTOTYPING
USER INTERFACE
RESEARCH
USER EXPERIENCE
PROTOTYPING
USER INTERFACE
RESEARCH
EDUCATION
Master’s degree in Computer Science
National Technical University of Ukraine ‘KPI’ . 2001-2007
Process Enginer of Computer Technologies and Systems for the Publishing and Printing Industries.
Master’s degree in Computer Science
National Technical University of Ukraine ‘KPI’ . 2001-2007
Process Enginer of Computer Technologies and Systems of Publishing and Printing Industries.
Master’s degree in Computer Science
National Technical University of Ukraine ‘KPI’.
Process Enginer of Computer Technologies and Systems for the Publishing and Printing Industries.
CONTACT
Made in Berlin. Built with Framer © 2026 Alexandra Zuieva.
Made in Berlin. Built with Framer © 2026 Alexandra Zuieva.